How many times over the last year have you thought about starting a blog? Once every few months? Twice a week? Every three hours? You’ve probably met someone with a blog or follow dozens if not hundreds of people on Instagram or Pinterest who have them. Maybe you’re really into fashion, baking, or promoting a zero-waste lifestyle. Or you think it would be cool to document your day to day life, thoughts, and events. Whatever it is that you do, if you’ve thought that you want to start a blog, but you’re not quite sure whether it’s worth it, I’m here to give you 7 reasons why you need to start a blog in 2020.
You Own It
Something that creeps into my brain every so often and freaks me right out is this: I do not own my Instagram. You know the panic and frustration you feel every time there’s been an Instagram blackout? That doesn’t happen because you have to go five minutes without seeing a picture of somebody else’s latte (or maybe it does in which case, you might need a social media detox); it happens because the entire portfolio of content you’ve created and the following you’ve obtained over perhaps several years is suddenly inaccessible! And there’s no way of knowing how long it will be gone, or if some of it will disappear forever. On the other hand, a blog is totally your own, provided that you’ve purchased a website host. It’s your space to design and control. Even Mark Zuckerberg can’t take that away from you!
You Can Create a Relationship With Your Readers
Let’s be real: most of the time, the reason we follow someone on Instagram is purely based on aesthetics. Sure, maybe they have great style. But I bet you could count on one hand the number of accounts you follow purely for their written content, rather than how pretty their feed is. A blog can create a community of people who are genuinely interested in what you have to say, in addition to your great style or photography skills. You’ll also have a lot more space to elaborate on a topic and really dive deep. I could never fit this blog post into an Instagram caption!
You’ll Reach an Entirely New Audience
There are people on Instagram who have 100,000 followers but have a YouTube channel with half a million subscribers. There are some bloggers who only have 9,000 followers, but get 50,000 monthly page views on their blog. This is because there’s an entire population of people who rarely check their Instagram app, but spend hours scrolling through Pinterest or watching YouTube videos. You’re greatly limiting your audience when you only create on one platform. Having a blog that you regularly promote through Pinterest, Facebook, and elsewhere is essential to growing your brand.
You’ll Appear More Professional to Brands/Clients
When deciding to work with an influencer, brands want to know that they’ll be getting quality content while also reaching a dedicated audience. Instagram influencers are a dime a dozen. But when you’ve put hard work into creating and maintaining a blog (or YouTube channel), you’re going to stand out from the crowd. A brand is going to be impressed by your dedication to furthering your passion project. The same goes for a potential client. A wedding planner with a dreamy Instagram page is one thing, but if they have a well-designed blog to go with it, that’s a lot more impressive and shows dedication to their craft.
A Blog Can Double as a Portfolio
In the fall I applied to a social media management position and I used my blog as a portfolio of my work. It went over really well. Whether blogging is something you aim to pursue full time or as a hobby, it can come in useful for furthering your career either with an already established company or on your own as a freelancer.
You’ll Have Evergreen Content
Evergreen content means that your posts are searchable and relevant all year round, for years afterward. A post like this can be continuously promoted and will be useful to people for a long time after it’s been written. The lifespan of an Instagram post is much, much shorter, sometimes barely lasting more than a few hours. With a blog, you can continue to reach new audiences without having to create new content.
Make An Income
And finally, what’s more exciting than turning your passion into a money-making machine? Just as you’re limiting your audience by only running an Instagram page, you’re also limiting your income. A blog can make money in ways an Instagram post can’t. You can create sponsored content for brands, but you can also use affiliate links directly, as well as ads. As for price point, a blog post can be much more lucrative than one photo on your IG feed.
Hopefully, this post helped to convince you that starting a blog is so worth it! Let me know in the comments how you feel about blogging, and if it’s something you’ve been wanting to pursue.
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